Umami is a privacy-first, open-source analytics tool that ships as a single lightweight app you self-host with Docker. It focuses on the metrics that matter to a store owner, pageviews, visitors, referrers, and conversion events, without cookies or personal data collection. For ecommerce sellers who want a Google Analytics alternative that is GDPR and CCPA friendly out of the box, Umami is one of the simplest ways to stay compliant while still understanding traffic.
Our editors scored Umami 8.5/10 after hands-on testing across five dimensions — read our full review methodology.
Is Umami right for you?
✅ Best For
- ✓Web Analytics users
✕ Not Ideal For
- ✕Stores that need heatmaps or session recordings
- ✕Merchants wanting deep funnel and attribution analysis
- ✕Teams without any server or Docker experience
- ✕Sellers who expect paid, guaranteed support
- ✕Very large sites needing advanced report customization
How we scored it
Key Features
Lightweight
Minimal resource usage, perfect for small sites.
Simple metrics
Core stats: pageviews, visitors, referrers, events.
Multi-site
Manage multiple websites from one instance.
Performance
Optimized database and caching for speed.
Pros & Cons
✅ Pros
- Extremely lightweight (<1MB) and fast
- Simple, clean dashboard
- No cookies, GDPR/CCPA compliant
- Easy Docker deployment
❌ Cons
- Fewer advanced features than Matomo
- No heatmaps or session recordings
- Limited customization options
- Community support only
Pricing
- Full source code under the MIT license
- Run on your own VPS or Docker host
- Unlimited websites and events
- Managed hosting with no setup required
- 100,000 events per month included
- Automatic backups and updates
- 1,000,000 events per month
- Team access and extra data retention
- Priority support
Frequently Asked Questions About Umami
Does Umami use cookies?
No. Umami is built to be cookieless. It collects no personal data and generates no persistent identifiers, which means it generally falls outside cookie-consent requirements under GDPR and CCPA.
Is Umami really free?
The self-hosted version is free and open-source under the MIT license. Umami also offers a paid Cloud service starting at $9/month if you would rather not manage your own server.
Can Umami track ecommerce conversions?
Yes. You can send custom events, including purchase or add-to-cart events, and Umami will report them alongside pageviews and referrers so you can measure store performance.
Trust & Transparency
Our Methodology
We test tools hands-on, analyze user reviews, and compare features objectively. Ratings are based on performance, value, and user experience.
Affiliate Disclosure
EcomToolsHub may earn commissions when you purchase through our links. This doesn't affect our reviews—we only recommend tools we genuinely believe in.
About the Author
Written by ecommerce experts with 10+ years of experience. We've tested hundreds of tools to find the best solutions for your business.
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