Klaviyo vs Make (formerly Integromat)
Head-to-head comparison of Klaviyo and Make (formerly Integromat) for ecommerce businesses. We compare features, pricing, ratings, pros, and cons to help you choose the right tool.
Quick Verdict
Klaviyo
Make (formerly Integromat)
Klaviyo
Klaviyo edges out with a 9/10 rating, offering better overall value for ecommerce businesses.
Decision Guide: When to Choose Each
| Scenario | Winner | Why |
|---|---|---|
| Best for Beginners | 📧 Klaviyo | Klaviyo is easier to get started with. |
| Best for Advanced Users | ⚙️ Make (formerly Integromat) | Make (formerly Integromat) offers more advanced capabilities. |
| Best Value for Money | ⚙️ Make (formerly Integromat) | Make (formerly Integromat) delivers more features per dollar. |
| Best for Small Business | ⚙️ Make (formerly Integromat) | Lower entry price of Make (formerly Integromat) fits smaller budgets. |
| Best for Enterprise | 📧 Klaviyo | Klaviyo scales better with advanced needs. |
Klaviyo is our top recommendation
Klaviyo scores 9/10 overall, offering the best balance of features, pricing, and user experience for most ecommerce businesses.
Detailed Feature Comparison
| Feature | Klaviyo | Make (formerly Integromat) | Winner |
|---|---|---|---|
| Starting Price | $20/mo | $9/mo | ⚙️ Make (formerly Integromat) |
| Overall Rating | 9.3/10 | 8.7/10 | 📧 Klaviyo |
| Category | Operations Automation | Operations Automation | 🤝 Tie |
| Free Trial | Free plan up to 250 contacts | Free plan (1,000 ops/mo) | 🤝 Tie |
| Platform | Multiple | Multiple | 🤝 Tie |
| Ease of Use | Good | Good | 🤝 Tie |
| Integrations | Strong | Strong | 🤝 Tie |
| Customer Support | 24/7 | 24/7 | 🤝 Tie |
| Mobile App | Yes | Yes | 🤝 Tie |
| API Access | Available | Available | 🤝 Tie |
| Reporting/Analytics | Advanced | Advanced | 🤝 Tie |
Pros & Cons Comparison
Klaviyo Pros
- ✅ Deep native integration with Shopify, BigCommerce, Magento, and WooCommerce
- ✅ Powerful segmentation based on purchase history and browsing behavior
- ✅ Intuitive drag-and-drop flow builder for complex automations
- ✅ Predictive analytics for customer lifetime value and churn
Klaviyo Cons
- ❌ Pricing scales aggressively with list size
- ❌ Fewer third-party integrations than more established platforms
- ❌ Advanced features require climbing a significant learning curve
Make (formerly Integromat) Pros
- ✅ Visual scenario builder is more intuitive than Zapier's linear approach
- ✅ More affordable —plans start at $9/mo vs. Zapier's $19.99
- ✅ Supports complex branching, iterators, and aggregators
- ✅ Better for handling large data sets and batch operations
Make (formerly Integromat) Cons
- ❌ Smaller app ecosystem (~1800 vs. Zapier's 7000+)
- ❌ Fewer pre-built templates for quick setup
- ❌ Some niche integrations missing compared to Zapier
- ❌ Documentation can be sparse for less common modules
Pricing Comparison
Final Recommendation
Choose Klaviyo if:
- ✅ Ops teams drowning in manual tasks
- ✅ No-code builders
- ✅ Stacks of disconnected SaaS tools
Choose Make (formerly Integromat) if:
- ✅ Ops teams drowning in manual tasks
- ✅ No-code builders
- ✅ Stacks of disconnected SaaS tools
In-Depth Comparison
Klaviyo vs Make (formerly Integromat): Which Is Right for Your Ecommerce Business?
Last updated: May 26, 2026
Quick Verdict
🏆 ?Klaviyo (9.3/10) vs 🏆 ?Make (formerly Integromat) (8.7/10)
Winner: Klaviyo —Klaviyo edges out with a 9.3/10 rating, offering better overall value for ecommerce businesses.
Decision Guide: When to Choose Each
| Scenario | Winner | Why |
|---|---|---|
| Best for Beginners | Klaviyo | Klaviyo is easier to get started with. |
| Best for Advanced Users | Make (formerly Integromat) | Make (formerly Integromat) offers more advanced capabilities. |
| Best Value for Money | Make (formerly Integromat) | Make (formerly Integromat) delivers more features per dollar. |
| Best for Small Business | Make (formerly Integromat) | Lower entry price of Make (formerly Integromat) fits smaller budgets. |
| Best for Enterprise | Klaviyo | Klaviyo scales better with advanced needs. |
Detailed Feature Comparison
| Feature | Klaviyo | Make (formerly Integromat) | Winner |
|---|---|---|---|
| Starting Price | $20/mo | $9/mo | Make (formerly Integromat) |
| Overall Rating | 9.3/10 | 8.7/10 | Klaviyo |
| Category | Operations Automation | Operations Automation | Tie |
| Free Trial | Free plan up to 250 contacts | Free plan (1,000 ops/mo) | Tie |
| Platform | Multiple | Multiple | Tie |
| **Ease of ** | Good | Good | Tie |
| Integrations | Strong | Strong | Tie |
| Customer Support | 24/7 | 24/7 | Tie |
| **Mobile ** | Yes | Yes | Tie |
| API Access | Available | Available | Tie |
| Reporting/Analytics | Advanced | Advanced | Tie |
Pros Comparison
Klaviyo Pros
- Best-in-class ecommerce segmentation (RFM, CLV, purchase history)
- Pre-built automation flows: welcome, abandoned cart, win-back
- Deep Shopify/WooCommerce integration with real-time data sync
- AI-powered send time optimization and subject line testing
Make (formerly Integromat) Pros
- Visual scenario builder is more intuitive than Zapier’s linear approach
- More affordable —plans start at $9/mo vs. Zapier’s $19.99
- Supports complex branching, iterators, and aggregators
- Better for handling large data sets and batch operations
Cons Comparison
Klaviyo Cons
- Pricing scales quickly with contact list growth
- SMS marketing costs extra on top of email
- Template builder is less flexible than dedicated tools
- Learning curve for advanced segmentation logic
Make (formerly Integromat) Cons
- Smaller app ecosystem (~1800 vs. Zapier’s 7000+)
- Fewer pre-built templates for quick setup
- Some niche integrations missing compared to Zapier
- Documentation can be sparse for less common modules
Pricing Comparison
| Tool | Starting Price | Free Trial |
|---|---|---|
| Klaviyo | $20/mo | Free plan up to 250 contacts |
| Make (formerly Integromat) | $9/mo | Free plan (1,000 ops/mo) |
Final Recommendation
Choose Klaviyo if:
- Ecommerce email automation
- Abandoned cart recovery
- Customer lifecycle marketing
Choose Make (formerly Integromat) if:
- Complex multi-step ecommerce workflows
- Data transformation and enrichment
- Batch order processing automation
🏆 €?Try Both Before Deciding
Both tools offer trials or entry plans. Test each with your actual workflow before committing.
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Last updated: 2026-05-26
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View comparison →Frequently Asked Questions
Which is better: Klaviyo or Make (formerly Integromat)?
It depends on your needs. Klaviyo has a higher overall rating, but each tool excels in different scenarios. See our verdicts above for detailed recommendations.
Can I try both tools before deciding?
Yes, both tools offer free trials or demos. We recommend testing each with your actual workflow to see which fits better.
Are there cheaper alternatives to these tools?
Yes, there are often free or lower-cost alternatives. Check the "See Alternatives" section on each tool's page for more options.
How often is this comparison updated?
We update our comparisons quarterly to reflect pricing changes, new features, and user feedback. Last updated: May 26, 2026
Trust & Transparency
Our Methodology
We test tools hands-on, analyze user reviews, and compare features objectively. Ratings are based on performance, value, and user experience.
Affiliate Disclosure
EcomToolsHub may earn commissions when you purchase through our links. This doesn't affect our reviews—we only recommend tools we genuinely believe in.
About the Author
Written by ecommerce experts with 10+ years of experience. We've tested hundreds of tools to find the best solutions for your business.
Try Both Before Deciding
Both tools offer trials or entry plans. Test each with your actual workflow before committing.