Make (formerly Integromat)
More powerful and affordable than Zapier for complex automations
Make (formerly Integromat) is a visual automation platform that lets you build workflows as flowcharts connecting 1,800+ apps—with branching, routers, and error handlers—without code. Per industry dossiers (crows-eye, 2026), Make serves 500,000+ active users across 170+ countries. Acquired by process-mining leader Celonis in 2020, it is the #2 no-code automation platform after Zapier.
Make (formerly Integromat) — Answered
What exactly is Make and how is it different from Zapier?
Make is a visual automation platform where workflows—called scenarios—are built as flowcharts with branching, iterators, and error handlers, unlike Zapier's linear trigger-action model. It connects 1,800+ apps and serves 500,000+ active users across 170+ countries (crows-eye, 2026). That canvas makes complex, multi-path logic far easier to design.
Is Make more affordable than Zapier for high-volume automation?
Generally yes. Make plans start at $9/mo for 10,000 operations, versus Zapier's $19.99/mo starter, and operation-based pricing is cheaper for multi-step workflows. Industry reports rank it the #2 no-code automation platform after Zapier, so you get near-comparable power at a lower entry cost.
Can Make handle ecommerce data transformation and API integrations?
Yes. Make's HTTP module and built-in data store let you call custom APIs, transform JSON/XML/CSV, and maintain state across runs—ideal for syncing orders, enriching customer data, and batch processing. With 1,800+ app integrations, most ecommerce stacks connect directly without custom code.
Our editors scored Make (formerly Integromat) 8.7/10 after hands-on testing across five dimensions — read our full review methodology.
Is Make (formerly Integromat) right for you?
✅ Best For
- ✓Ops teams drowning in manual tasks
- ✓No-code builders
- ✓Stacks of disconnected SaaS tools
✕ Not Ideal For
- ✕Use cases needing heavy custom code
- ✕One-tool workflows with no integrations
How we scored it
Key Features
Core Functionality
Essential features for ecommerce businesses
Analytics & Reporting
Detailed insights and performance tracking
Integrations
Connects with popular ecommerce platforms
Security
Enterprise-grade security and compliance
Mobile Access
Mobile app or responsive web interface
AI Capabilities
AI-powered features for automation
Pros & Cons
✅ Pros
- Visual scenario builder is more intuitive than Zapier's linear approach
- More affordable —plans start at $9/mo vs. Zapier's $19.99
- Supports complex branching, iterators, and aggregators
- Better for handling large data sets and batch operations
- Built-in data store for stateful automations
- HTTP/webhook module enables custom API integrations
❌ Cons
- Smaller app ecosystem (~1800 vs. Zapier's 7000+)
- Fewer pre-built templates for quick setup
- Some niche integrations missing compared to Zapier
- Documentation can be sparse for less common modules
- EU-hosted default —US data residency requires enterprise plan
Pricing
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Frequently Asked Questions About Make (formerly Integromat)
What is Make (formerly Integromat) and how does it work?
Make is a visual automation platform (iPaaS) where workflows—called scenarios—are built as flowcharts with branches, routers, and error handlers, unlike Zapier's linear trigger-action model. It connects 1,800+ apps so you can automate multi-step processes without writing code.
How many apps does Make integrate with?
Make connects 1,800+ apps as of 2025–26 (crows-eye, 2026), well behind Zapier's 7,000+ but covering the major ecommerce, CRM, and payment tools. Its edge is depth: iterators, aggregators, and an HTTP module for custom APIs.
Is Make cheaper than Zapier?
Generally yes for high-volume work. Make plans start at $9/mo for 10,000 operations, versus Zapier's $19.99/mo starter, and operation-based pricing is cheaper for multi-step flows. It serves 500,000+ active users across 170+ countries (crows-eye, 2026).
Does Make support complex branching and error handling?
Yes. Make's visual canvas adds routers for conditional paths, iterators/aggregators for loops, and custom error handlers with retries and alternate routes. That makes it stronger than Zapier for branching logic and large data-set processing.
Is Make good for ecommerce stores?
Yes for stores with non-trivial workflows—batch order processing, data enrichment, and custom API sync. Its HTTP module and built-in data store handle stateful automations that simpler tools struggle with, though beginners face a steeper learning curve.
Who owns Make?
Make (formerly Integromat) was acquired by process-mining leader Celonis in 2020 and runs as a standalone product. Celonis' backing funds enterprise features while Make keeps its independent brand and community.
Trust & Transparency
Our Methodology
We test tools hands-on, analyze user reviews, and compare features objectively. Ratings are based on performance, value, and user experience.
Affiliate Disclosure
EcomToolsHub may earn commissions when you purchase through our links. This doesn't affect our reviews—we only recommend tools we genuinely believe in.
About the Author
Written by ecommerce experts with 10+ years of experience. We've tested hundreds of tools to find the best solutions for your business.
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